Electronic Press Kit

ABOUT DARRICK



With over 25 years of leadership experience as a Master Sergeant in the U.S. Army and a Behavioral Strategist , Darrick Lamar brings a no-fluff, emotionally intelligent approach to helping men and leadership lead with authenticity, resilience, and purpose.

Darrick is the founder of Make the SHIFT—a transformative framework built to realign mindsets, reshape habits, and rebuild identity. His signature messages equip men and corporate leaders to rise above burnout, silence, and societal pressure—so they can lead their families, teams, and companies with impact and integrity.